ProposalStrategies

Our Business

We help sales organizations streamline their proposal process and let their sales executiives focus on closing deals.  

We do this by creating content-rich templates that convey our customer's key differentiators in compelling, easy-to-use, and powerful tools as part of a comprehensive sales strategy.

We show our clients how to stop telling their story through their competitors' RFPs and tell their own story.

ProposalStrategies -- The Early Days 

Walter and John have collaborated professionally on numerous projects -- including a massive multi-year contract with Unisys -- since  their award-winning college newspaper days.

Who We Are

We are journalism school-trained writers who have been providing technical documentation, sales content, and proposal development services for more than 15 years.

Walter Sweet studied journalism at California State University, Fresno, and worked in two McClatchy news rooms (Sacramento Bee and Fresno Bee) where he learned a lot about deadlines.  His years writing for engineering/consulting firms have enabled him to apply engineering principles to proposal process and template development.

John Brewster has a B.A. in Journalism from California State University, Sacramento. He has 15 years of experience as a Technical Writer, Documentation Manager, and Proposal Manager in the Aerospace, Healthcare, Financial, and IT fields where he worked on proposals for Federal and State government and private corporate contracts.